BHD Asia Brand Kit

01Basics

Name	BHD Asia
Legal name	Business & Human Development Consulting Pte Ltd (footer, schema) · “Business and Human Development…” on /about — pick one
Home H1	“Build Stronger Leaders. Develop Resilient Organisations.”
Brand line	“Highlight, Enhance and Appreciate Human in Business.”
Promise	“Co-designed with your people”, bespoke, never off-the-shelf
Values	Human, not resources · True win-win · Diversity · Integrity
Since	Singapore, 2012
Public email	bonjour@bhdasia.com (never isabelle@)
Address	50 Raffles Place, Singapore Land Tower #30-00, Singapore 048623

BHD AsiaParent · organisations

HummingBeingWellness · individuals

TRE™ in SingaporeCommunity · practitioners

Lead brand by audience: organisations, HR and leaders → BHD Asia leads, top left.

02Web identity

As the live site presents the brand: titles, navigation, footer, contacts, icons and share images.

Page title	Executive Coaching & HR Consulting in Singapore \| BHD Asia
Meta description	Executive coaching, HR consulting and TRE™ resilience programmes from Singapore since 2012. Co-designed leadership development for organisations worldwide.
Hero	Build Stronger Leaders. Develop Resilient Organisations. — “Boutique HR consulting, executive coaching, and resilience building — co-designed around your people, worldwide.”
Page H1s	/about “Built on Diversity. Driven by People.” · /services “Coaching & Leadership Services, Tailored for You” · /events “TRE™ Events & Workshops”
Navigation	Home · Services · About · Events · Partners · Contact · Contact (pill)
Footer	brand line · legal name · nav · Privacy Statement · Terms & Conditions · Code of Practice · Inclusivity Statement · address · phone · bonjour@ · “Book a Discovery Call →” · TechNext
Contacts	bonjour@bhdasia.com · +81 806515 1778 (footer grouping) · calendly.com/bhdasia/tre-certification-intake-call
Social	Facebook /bhdasia · Instagram isabelleclausteixeira_bhd · LinkedIn in/isabelleclausteixeira · YouTube @IsabelleClausTeixeira
Team (as shown)	Isabelle Claus Teixeira, Co-Founder and Director · Dr. Jasmine Low, Organisational Psychologist & Systems Coach · Simba Stenqvist, Somatic Practitioner & TRE™ Specialist · Rina Ho, Executive Coach & TRE™ Practitioner
Favicons	favicon.ico · favicon-192.png · apple-touch-icon 180×180 (favicon.svg in repo, not linked)
Share image	isagrey.jpg — declared 700×467 but the file is 800×800
Events page	Views Grid / By month · pills All Events · Singapore · Romania · Certification · “All ticket sales are final — tickets are non-refundable and non-cancellable.”

03Logo

The mark

A sun-yellow sail over a marigold B and D, split by thin navy and red bars.

The wordmark line

“Business and Human Development” under the mark in the full version; never re-typeset it.

On dark or photos

Always on a white rounded tile, never straight on navy.

Files

Full logo with wordmark linePNGDefault; square 1:1.bhd-hb-tre-branding/assets/logos/bhd-asia-logo.webp (500²)

Mark (traced vector)PNGSite header since 12 Oct (42 px).bhdasia/bhd-logo.svg · bhd-logo.png (1200×929)

Mark on a white tilePNGDark grounds and photos: inside a white rounded tile.My Drive\Isabelle\03. Branding Side\02. BHD Asia\logo-mark_bhdasia.svg

The SVG is a trace of the 192 px mark, not an original: ask Isabelle for the vector before print. Legacy BHDASIA.png (60×45) is retired.

Rules and misuse

Clear space	height of the B bowl, every side
Minimum	64 px wide · 18 mm print
Dark / photos	white rounded tile
Co-brand	BHD top left, leads for organisations
Header	42 px tall
Two-bar accent	once per layout, red then navy

Full colour on ivory.

Straight on navy, no tile.

Bars recoloured.

Shadows or outlines.

Stretched.

Business and Human Development

Wordmark re-typeset.

On a busy photo.

Two-bar accent twice.

04Colour

Click a colour to copy its hex. Contrast is measured against white and the brand ink #14244A. Marigold fails as text on white. Use ink text on marigold, and amber-ink #8F5A00 for orange text.

Ivory + sand · 62Ink · 18Marigold · 14

All tokens

Gradients

Hero: ivory wash over video

Warm blobs · sun, marigold, peach

Footer and CTA cards

05Typography

FigtreeWeb loads 400–800 · display 800 −2% · headings 700 · 900 is for social posts only

Build Stronger Leaders.

Google Fonts Figtree 400–800. Sora and DM Sans still load but are overridden (cleanup debt). SIL OFL.

Figtree · bodyBody 400 · 17 px / 1.65 · buttons 700 15 px sentence case

Co-designed, tailored solutions, never off-the-shelf programmes.

Fallback: Segoe UI, system-ui.

Scale

Display	Build Stronger Leaders.	Figtree 800 · −2% · accent amber-ink #8F5A00
Heading	Three Pillars of Human Development	700 · −.02em · Title Case
Social	Build stronger leaders.	posts: 80–92 px · 900 · marigold word
Event H1	Become a Certified TRE™ Provider	.evt-hero 38 / 700
Body	All engagements start with a conversation.	17 / 1.65
Badge	Singapore · Certification	.evt-badge 11 / 700 / .12em
Nav	Services	15 / 600 · marigold underline

Title Case, never uppercase

Live headings and buttons are Title Case (“Book a Discovery Call”, “Our Services”); text-transform none.

Accent colour

On the site the highlighted hero word is amber-ink #8F5A00 (5.6:1). Marigold text is for posts (large or on dark) only.

Icons

Inline SVG, stroke 1.6–2, round caps, amber ink on peach tiles. No emoji.

06UI tokens

Hover the buttons: a deeper fill blooms from the pointer, the pill lifts 2 px. Click a curve to play it.

Buttons, live

ease-soft(.22,1,.36,1) · 500ms

bloom(.22,1,.36,1) · 800ms

reveal (≤ 20 px)(.22,1,.36,1) · 900ms

Button	`pill 999 · pad .78em 1.6em · Figtree 700 15`
Radius	`10 · 14 · 20 · pill`
Cards	`white, r 20, warm shadow, no side stripes`
Shadow	`0 2px 6px rgba(120,80,20,.06), 0 14px 34px rgba(120,80,20,.09)`
Motion	`500–900 ms · lift ≤ 3 px · tilt ≤ 2°`
Wrap	`1280 px`
Event page	`.evt-hero · poster blurred under ivory wash · .evt-facts on sand`
Primary	`#FFB21A · ink · 1.5px #FFB21A · r 999 · hover bloom to #F2A100 (.8s) · −2px · 0 14px 30px -14px rgba(214,140,0,.7) · press .98`
Secondary	`border rgba(20,36,74,.18) · bg rgba(255,251,244,.7) → #FDECCF + marigold border; in heroes/dark cards: white outline → white fill, ink`
Header	`rgba(255,251,244,.88) + blur(12px) · border rgba(239,227,208,.9) · logo bhd-logo.svg 42 px + “BHD Asia” · CTA pill “Contact”`
Footer	`#FBF3E6 · text #4F4A45 · top border #EFE3D0`
Focus	`:focus-visible outline #F2A100`
Forms	`border #A38B66 (3.16:1 on ivory) · Figtree · marigold pill submit`
Dark CTA cards	`links sun #EECB36 · buttons fill to sun`
Breakpoints	`375 · 480 · 600 · 767/768 · 900 · 980`

07Accessibility

WCAG 2.x contrast, computed from the live tokens.

Pair	Contrast	Use
Ink on marigold	8.43:1	AAA (button label)
Amber-ink #8F5A00 on ivory	5.61:1	AA
Warm body on ivory	8.49:1	AAA
Warm muted on ivory	5.19:1	AA
Marigold on white	1.80:1	never as text
Form border #A38B66 on ivory	3.16:1	passes 3:1 non-text

Focus outline #F2A100 · reveals ≤ 20 px, hover lift ≤ 3 px, tilt ≤ 2° · reduced motion respected.

08Imagery

Isabelle's professional portraits lead.
Workshop photos show the work happening.
Avoid generic stock boardrooms.
Warm, light, daylight.
Logo shapes can become the scene (the social post: Isabelle sits in the D).

Library: ~/ClaudeWork/bhdasia/ and the brand guide's assets/photos/.

09Formats and templates

Application	Size	Spec
Social post	2160×2880 (3:4)	BHD logo + name top-left; partner top-right in a white pill; two-bar eyebrow; Figtree 900 headline with one marigold word; numbered cards (1 marigold, 2 red, 3 navy); URL bottom-left with a red/navy dash; “Singapore · since 2012” bottom-right.
Website event card	1920×1080	The shared HummingBeing card design (light, no QR), live since 12 Oct as card-*.webp.
Event page	web	.evt-hero: poster blurred under an ivory wash; marigold location badge; facts strip on sand; peach callouts.
Poster lock-up		On HB posters and podcast thumbnails BHD appears as the transparent mark (no text) before a hairline.
Caption		“Stronger leaders, resilient teams. BHD Asia co-designs leadership, resilience and individual development programmes … bhdasia.com”

Templates and page anatomy

Event page (.evt-*)

.evt-hero min-h 480, poster as cover under an ivory wash (90°, .96 → .08), H1 38/700 −.02em ink · badges .evt-badge 11/700 caps pill (-loc marigold + ink, -type white 15%) · .evt-hero-sub 16/1.75 + CTAs → .evt-facts on sand #FBF3E6 → .evt-layout: .evt-main sections + .evt-sidebar .evt-reg-card (head, body, form, refund note, alt). The event layer reads window.BHD_EVENTS (status chip, related grid, past notice, phone booking bar).

Social post

2160×2880. BHD logo + name top-left; partner top-right in a white pill; two-bar eyebrow; Figtree 900 headline with one marigold word; numbered cards (1 marigold, 2 red, 3 navy); URL bottom-left with a red/navy dash; “Singapore · since 2012” bottom-right. Logo shapes can become the scene.

Website event card

Shared HummingBeing card design (1920×1080, light, no QR) as card-*.webp, live since 12 Oct.

10Voice and wording

ConfidentWarmSpecificPeople, not productsTitle Case, never uppercase

In the brand's own words (verbatim, live)

Build Stronger Leaders. Develop Resilient Organisations.
Co-designed, bespoke solutions built around your people — not off-the-shelf programmes.
No off-the-shelf programmes. Everything is co-designed.
We begin every engagement with a discovery conversation — no obligation, no pitch decks.
Book a free 30-minute discovery call. We listen to your challenges and, only if there is a genuine fit, propose a programme design.
Built on Diversity. Driven by People.
With our partners and clients, we role model collaboration versus competition.
All engagements start with a conversation. No commitment required.

Button and link labels in use

Booking

Book a Discovery CallBook a Free Discovery CallSchedule a Free 1:1Enquire About Org DevEnquire About ResilienceEnquire About CoachingBook a CallEmail Us

Explore

Our ServicesExplore Our ServicesView All ServicesMeet Isabelle →Explore Org DevelopmentExplore Resilience BuildingExplore Individual CoachingShow all clientsView Upcoming Events

Events

View All Event Details →Register →Register Now →Details →Browse EventsAdd to calendarJoin WaitlistView Event

Use

co-designed with your people
bespoke
never off-the-shelf
“no obligation, no pitch decks”
“only if there is a genuine fit”
Book a Discovery Call

Avoid

revolutionary, game-changing
TRE® or a bare TRE
emoji or glyph icons
uppercase buttons
prices in event hero stats

Brand	BHD Asia
Legal	Business and Human Development Consulting Pte Ltd
Team	“BHD Asia team members”
Method	TRE™
Spelling	British: organisation
Email	bonjour@bhdasia.com

11Do's and don'ts

Do

Warm light surfaces; marigold is the action colour.
Ink text on marigold; amber-ink #8F5A00 for orange text and the accent word.
Figtree everywhere; Title Case, never uppercase.
The two-bar accent once per layout.
The mark on a white tile over dark or photos.
TRE™ in every visible line.

Don't

Marigold or sun as text on light.
The full-colour mark straight on navy.
Recolour or shadow the bars.
Uppercase buttons.
Stock boardrooms.
The superseded navy/amber + Sora palette.

12Masters and open items

Logos	`My Drive\Isabelle\03. Branding Side\02. BHD Asia\`
Vector mark (trace)	`~/ClaudeWork/bhdasia/bhd-logo.svg`
Site tokens	`bhdasia/style.css · WARM LIGHT THEME :root`
Poster mark	`~/ClaudeWork/hb-elegant-posters/bhd/logo-bhd-mark.svg`
Palette brief	`~/ClaudeWork/bhd-warm-brief.md`
Brand guide (live)	`technextsg.github.io/isabelle-brand-guide/bhdasia`

Open items

Original logo vector missing; the SVG is a trace.
Legal name written with “&” and “and”.
Share image declared 700×467 but is 800×800.
ICF credits: “CCEUs” vs “CCEs”.
Home countdown still shows 26–27 Sep Module 2 (15 Oct).

bhdasia.comCompiled from bhdasia.com (checked 15 Oct 2026), style.css (warm light theme, v13) and the Isabelle brand guide.

13All materials

Every material for this brand, with its source path. Download buttons give the file kept in this kit; large originals stay at the path shown.

41 materials in 12 groupsDownload all (31 files, ZIP)

Logos & icons 9

SVG

Logo mark (vector)officialSVG · 1506×1171 · 24 KBG:\My Drive\Isabelle\03. Branding Side\02. BHD Asia\logo-mark_bhdasia.svg

BHD Asia