HummingBeing Brand Kit

01Basics

Name	HummingBeing: one word, capital H and B
Descriptor	Coaching & Somatics
Tagline	Release. Renew. Restore. (live H1; “Release. Regulate. Renew.” is out of date)
Footer line	“Science backed processes with TRE™, Coaching and Somatic Practices — a space to release, renew and restore.”
Metaphor	The hummingbird: “200 beats per minute. Never depleted.”
Legal line	Part of Business and Human Development Consulting Pte Ltd
Public email	bonjour@bhdasia.com (never isabelle@)
Domain	hummingbeing.com (no email on this domain)

BHD AsiaParent · organisations

HummingBeingWellness · individuals

TRE™ in SingaporeCommunity · practitioners

Lead brand by audience: individuals → HummingBeing. The partner sits top right in a white pill reading “in partnership with”.

02Web identity

As the live site presents the brand: titles, navigation, footer, contacts, icons and share images.

Page title	TRE™ & Somatic Coaching in Singapore & Online \| HummingBeing
Meta description	TRE™ (Tension & Trauma Releasing Exercises), somatic coaching and mindfulness with Isabelle Claus Teixeira — in person in Singapore and Japan, and online.
Hero	Release. Renew. Restore. — “Cognitive optimization, somatic decompression, neuroscience, and energetic mastery.”
Navigation	Home · About · Isabelle · Services ▾ (Holistic Mastermind Ecosystem · Global Certifications · Resilience Retreats) · Socials · Gallery · Events · Book a Session
Footer	logo-dark.webp 144×48 · footer line · “Part of Business and Human Development Consulting Pte Ltd” · services, about, Isabelle, socials, gallery, events, BHD Asia · bonjour@bhdasia.com · WhatsApp Us · Powered by TechNext
Contacts	bonjour@bhdasia.com · WhatsApp +81 80 6515 1778 · free chat calendly.com/bhdasia/30min
Social (shared)	Instagram isabelleclausteixeira_bhd · LinkedIn in/isabelleclausteixeira · YouTube @IsabelleClausTeixeira (no HummingBeing-own handle)
Logo on site	logo-dark.webp / logo-light.webp 688×168, shown 168×56 · alt “HummingBeing — Coaching & Somatics”
Favicons	favicon.ico · favicon-32/16.png · apple-touch-icon 180×180
Share image	images/isabelle-her-story.jpg — declared 1200×630 but the file is 850×1280 (crops badly: fix)
Events page	Filters: All events · Singapore · Online · International · Certification · Workshops · views Grid / By month · archive “Past and Sold Out Events”

03Logo

The bird

Wings fading cream → sun yellow, a red throat, a navy body and beak.

The wordmark

“HummingBeing” bold and all gold, over an italic navy “Coaching & Somatics” (white on navy).

Poster lock-up

BHD mark (no text) · hairline · HummingBeing, since 12 Oct.

Files

Horizontal · light groundsPNGHeaders, beside partner logos.hummingbeing-logo-horizontal-light-bg.png (2048×500)

Horizontal · dark groundsPNGNavy bands, footers, event heroes.hummingbeing-logo-horizontal-dark-bg.png

StackedPNGAvatars and squares.hummingbeing-logo-stacked.png (2594²)

Poster logo · lightPNGPosters, thumbnails (cleaned).hb-thumbs/src/logo-hb-light.png

Poster logo · darkPNGNavy posters and thumbnails.hb-thumbs/src/logo-hb-dark.png

BHD mark (for the lock-up)PNGLeft of the hairline on HB posters.hb-elegant-posters/bhd/logo-bhd-mark.svg

Drive masters: My Drive\Isabelle\03. Branding Side\01. HummingBeing\. There is no vector master of the full logo yet.

Rules and misuse

Clear space	one wing-tip width, all round
Light grounds	the light-ground file
Navy grounds	the dark-ground file
Photos	on a navy or cream panel
Squares	the stacked logo
Co-brand	never split the bird from the wordmark

All gold, full colour, clear space.

HummingBeing

Two-toned wordmark.

Bird removed.

Busy photo, no panel.

Stretched.

Recoloured.

Light file on navy.

TRE^® workshop

TRE® or bare TRE: always TRE™.

04Colour

Click a colour to copy its hex. Contrast is measured against white and the brand ink #242E42. White text on gold fails (2.0:1): that is why buttons are outlines that fill on hover.

Cream · 55Navy · 28Gold · 12

All tokens

Gradients

Menu sheet · gold glow on navy deep

Wings · cream → sun → gold

Hero wash #FFE0A6

05Typography

Four families load: Playfair Display, PT Serif, Lato and Raleway (nav). Posters pair Playfair with Jost.

Playfair DisplayHeadlines 700 · one italic gold word per headline

Let's Begin Together

Google Fonts on the site. SIL OFL.

LatoBody 400 · 17 px / 1.75 · labels and buttons 700 caps

A gentle, body-led process that meets you where you are.

Google Fonts. SIL OFL.

PT SerifBase h1–h6 700 on older pages · navy

Find Your Practice

Competes with Playfair: flagged, not changed. Posters use Jost instead.

RalewayNavigation · 400 .82rem +.4px · active gold 700 · header CTA 500

Home · About · Isabelle · Services · Events

Google Fonts (300/400/500). SIL OFL.

Scale

Hero H1	Release. Renew.	2.34–4.95rem / 1.05
Section	Retreats & Workshops	1.9–3rem / 1.12
Heading	Global Certifications	PT Serif 700
Body	Come as you are.	Lato 400 · 17 / 1.75
Eyebrow	— Somatic wellness	.72rem · +3px · gold rule
Button	Book a session	.8rem · caps · +1px

Seen on the site

Become a Certified TRE™ Provider · Events & Sessions · Our Gallery · Follow the Journey

On dark

The italic word glows: text-shadow 0 0 40px rgba(245,166,35,.55).

Eyebrow

Lato 700 caps with a 28×2 px gold rule before it.

06UI tokens

Hover the buttons: the fill grows from where the pointer enters. Click a curve to play it.

Buttons, live

ease-out(.23,1,.32,1) · 260ms

pointer fill(.23,1,.32,1) · 600ms

ease-in-out(.77,0,.175,1) · 700ms

Button	`outline 1.5px · r 6 · Lato 700 .8rem caps +1px`
Primary	`gold border, navy text → gold fill`
Navy	`navy border → navy fill, white text`
Fill	`clip-path circle from pointer · .6s`
Radius	`6 · 10 · 14 · pill 100`
Durations	`140 · 200 · 260 ms`
Card	`r 16 · 0 12px 34px -12px rgba(36,46,66,.18)`
Header	`86 px, logo 64 (76/56 scrolled)`
Event page	`.ce-hero navy-deep · 4 fact tiles · sticky 340 px side`
On dark	`primary: gold border, white label → gold fill, navy label · default: rgba(255,255,255,.62) border, white → white fill, navy`
Hover / press	`lift 2px · 0 14px 34px -14px <fill> · press scale(.97) · arrow .btn-arr slides 4px`
Focus	`2px solid #F5A623 · offset 3px`
Forms	`.form-group label + input · focus border #F5A623, no outline · textarea min 130px`
Event states	`.btn-soldout #C0392B outline · .btn-ended #5B6472 · thumbs “Sold Out” / “Passed”`
Layout	`--hx-max 1180 · --hx-pad clamp(16px,5vw,64px) · footer grid 1.5fr 1fr 1fr 1fr`
Header detail	`fixed 86 (76 scrolled, 72 mobile) · transparent over hero with logo-dark.webp → white with logo-light.webp · hides on scroll-down · 46 px round hamburger`

07Accessibility

WCAG 2.x contrast, computed from the live tokens.

Pair	Contrast	Use
Navy #242E42 on gold	6.71:1	AA (button label)
White on gold #F5A623	2.03:1	never
Gold on navy deep	8.01:1	AAA (italic word on dark)
Body #3D4250 on white	10.03:1	AAA
Gold dark #C98000 on cream	3.06:1	large text only
Link blue #2EA3F2 on white	2.75:1	fails (debt)
Text light #8A8F9E on white	3.23:1	fails as text

Reduced motion removes the lifts, sheen and pointer fill · hover effects off on touch.

08Imagery

Bodies on mats, light rooms, groups after a session.
Isabelle's real portraits lead.
Natural light; no posed stock wellness.
Never mirror a real person's photo.
Navy, gold and cream on posters; one small blue accent at most.

Library: hummingbeing-website/images/gallery/.

09Formats and templates

Application	Size	Spec
Elegant poster	2160×2880 (3:4)	Playfair + Jost, navy #2F3D65 + gold, hairlines, arch photo frame, one footer strip (date, price, URL, small QR). Titles verbatim. Lock-up: BHD mark \| HummingBeing.
Website event card	1920×1080	Light grey/white ground, LED BY block, no QR, no yellow lines. Keep clear: TL 620×220, TR x>1660 y<300, BL x<720 y>900.
Event thumbnail	1920×1080	Navy ground, cut-out facilitators with a gold rim light, Playfair title with a gold italic line, chip row. (Awaiting approval.)
Podcast thumbnail	1280×720	Cream #FBF6EE, gold rings and arch, Playfair navy #1F2A4F title, Jost names. Logo row: HB \| BHD mark \| guest.
Social post	2160×2880 (3:4)	ig-fb-post-3x4_hummingbeing_<NN-concept>.png. Stories carry no event promo.
File names		ig-fb-post-3x4_ · event-thumbnail-16x9_ · youtube-thumbnail-16x9_ · logo-1x1_ (reserved: fb-cover_, story-9x16_)

Templates and page anatomy

Event page (.ce-*)

.ce-hero navy-deep #1A2030, white text, crumbs .82rem #C7D2E6, badges Lato 800 .68rem caps → .ce-facts: 4 white tiles overlapping the hero by −38 px, r 14 → .ce-layout max 1160, grid 1fr 340px, gap 3rem: .ce-main (schedule, navy .ce-person cards r 12) + sticky .ce-side (poster r 14 with lightbox, .ce-box white r 14, price tiers #F6F7FA r 9) → “Joining a session online? Prepare your space” → “Other upcoming events”. Mobile: fixed .ce-bar CTA, r 16. Edit events only in events.html.

Elegant poster

2160×2880. Playfair Display + Jost, navy #2F3D65 + gold, hairlines, arch photo frame, one footer strip (date, price, URL, small QR). Titles verbatim. Lock-up BHD mark | HummingBeing.

Website event card

1920×1080, light grey/white ground (10 styles), LED BY block, no QR. Keep clear: top-left 620×220, top-right x>1660 y<300, bottom-left x<720 y>900.

Podcast thumbnail

1280×720 · “THE HUMMINGBEING PODCAST” · cream #FBF6EE, gold rings and arch, Playfair navy #1F2A4F, Jost names · logo row HB | BHD mark | guest.

10Voice and wording

GentleGroundedScience-backedTrauma-informedPromise calm, never cures

In the brand's own words (verbatim, live)

Like the Hummingbird, You Are Built to Thrive
The hummingbird beats its wings 200 times a minute — yet is never depleted.
You Don't Need a Particular Story
Come as You Are
Curious? Let's Just Talk.
Most personal development works from the neck up. We start in the body — where real change lives.
You will never be asked to relive or narrate anything difficult here.
A Place to Come Back to Yourself

Button and link labels in use

Booking

Start with a Free ChatBook a Free ChatBook a Free Discovery CallBook Your Free CallBook a Session

Explore

Learn MoreExplore the CertificationFind Your PracticeOur Full StoryStart Your JourneyCome Back to YourselfExplore the PracticesFind Your Way BackMeet IsabelleExplore BHD Asia

Events

RegisterRegister — S$88Register nowView DetailsSee all eventsBrowse EventsAdd to calendarJoin Waitlist

Use

body-led
nervous system
self-regulation
“come back to yourself”
“Come as you are”
Book a Free Chat · Find Your Practice

Avoid

medical claims: heals, cures
TRE® or a bare TRE
emoji in headings or testimonials
hype and urgency
private codes on public art

Brand	HummingBeing
Method	TRE™ (Tension & Trauma Releasing Exercises)
Founder	Isabelle Claus Teixeira
Title	Global TRE™ Certifying Trainer
Credits	ICF CCEs
Email	bonjour@bhdasia.com

11Do's and don'ts

Do

Navy and gold on cream; navy only for bands, footers and event heroes.
One italic gold word per headline, in Playfair.
The all-gold wordmark with one wing-tip of clear space.
TRE™ in every visible line.
Real photos in natural light.
Outline buttons that fill from the pointer.

Don't

Two-tone the wordmark or separate the bird.
White text on gold.
TRE® or bare TRE in text.
Medical claims.
Emoji in headings.
Extra colours on posters (sage, terracotta…).

12Masters and open items

Logos	`My Drive\Isabelle\03. Branding Side\01. HummingBeing\`
Poster logos	`~/ClaudeWork/hb-thumbs/src/logo-hb-light.png / -dark.png`
Site tokens	`hummingbeing-website/styles.css :root`
Photos	`hummingbeing-website/images/gallery/`
Posters	`~/ClaudeWork/hb-elegant-posters/out*/`
Brand guide (live)	`technextsg.github.io/isabelle-brand-guide/hummingbeing`

Open items

No vector master of the full logo.
Share image declared 1200×630 but is 850×1280.
ICF credits: “CCEUs” (most pages) vs “CCEs” (14 Oct wording).
The certification poster says TRE®: fix before reuse.
/events still features the 8 Oct event (15 Oct).

hummingbeing.comCompiled from hummingbeing.com (checked 15 Oct 2026), styles.css and the Isabelle brand guide. “30 years” is Isabelle's figure everywhere; “25+” is Simba's.

13All materials

Every material for this brand, with its source path. Download buttons give the file kept in this kit; large originals stay at the path shown.

54 materials in 12 groupsDownload all (40 files, ZIP)

Logos & icons 15

Horizontal logo, for light backgroundsofficialPNG · 688×168 · 74 KBG:\My Drive\Isabelle\03. Branding Side\01. HummingBeing\logo-horizontal_hummingbeing_for-light-bg.png