01Basics
| Name | TRE™ in Singapore (always TRE™) |
|---|---|
| Brand line | “Release Stress. Strengthen Resilience. Improve Wellbeing.” |
| Descriptor | “The home of TRE™ practitioners, trainees and first-timers in Singapore.” |
| Method | TRE™, Tension & Trauma Releasing Exercises, created by Dr. David Berceli |
| Trademark | “TRE™ is a registered trademark of TRE For All, Inc.” (footer) |
| Operated by | Business & Human Development Consulting Pte Ltd |
| Design direction | “Release, made visible.” |
| Public email | bonjour@bhdasia.com (never isabelle@) |
BHD AsiaParent · organisations
HummingBeingWellness · individuals
TRE™ in SingaporeCommunity · practitionersLead brand by audience: practitioners and trainees → TRE™ in Singapore leads. Not the trademark owner: never call it a licensee or chapter.
02Web identity
As the live site presents the brand: titles, navigation, footer, contacts, icons and share images.
| Page title | TRE™ Singapore — Tension & Trauma Releasing Exercises |
|---|---|
| Meta description | Learn TRE™ (Tension & Trauma Releasing Exercises) in Singapore: find a certified provider, join a workshop or train to become a Global TRE™ Certified Provider. |
| Hero | Release Stress. Strengthen Resilience. Improve Wellbeing. — “Learn TRE™ — Tension & Trauma Releasing Exercises — with certified providers in Singapore, or train to become one.” |
| Page H1s | /about “A community hub for TRE™ practitioners in Singapore” · /education “Learn TRE™ — and learn to teach it” |
| Navigation | Home · About · Education · Providers · Events · Blog · Contact · Book a call · phone sheet ≤980 px full-screen navy-ink |
| Footer | Explore: Home · Events · About · Blog · Education · Contact · Online session guide · Providers · Get listed · Certification · HummingBeing — Contact: bonjour@bhdasia.com · +81 80 6515 1778 (WhatsApp) — “© 2026 Business & Human Development Consulting Pte Ltd · TRE™ in Singapore” + trademark line · Powered by TechNext |
| Social (shared) | Facebook /bhdasia · Instagram isabelleclausteixeira_bhd · LinkedIn in/isabelleclausteixeira · YouTube @IsabelleClausTeixeira |
| Schema | alternateName “TRE Singapore” · parent “Business & Human Development Consulting Pte Ltd” (BHD Asia) · 50 Raffles Place #30-00, 048623 |
| Favicon | favicon.svg only (a drawn globe, not from the official artwork) · no PNG or apple-touch icon |
| Share images | og-cover.jpg 1200×630 (home) · assets/img/og/<page>.jpg 1200×630 per page, with provenance sidecars |
| Certification | Module 1 “2-day workshop + 4 online sessions · 21 ICF CCEUs · Singapore 27–28 Feb 2027” · Module 2 3–4 Jul 2027 · Module 3 30–31 Oct 2027 · early-bird until 31 Dec 2026 |
03Logo
The artwork
A blue globe with bronze continents, a bronze eagle in flight, the italic “TRE” and the tagline in bronze.
The local line
A navy rule and “Singapore” in bronze italic: keep them attached.
Light grounds only
On navy or photos, always on a white panel. No official white version exists.
Files
Official logo (PNG)PNGThe master (715×389). The header uses logo-tre-singapore-214.webp (214×116) at 107×58.
tre-singapore/assets/img/logo-tre-singapore.png (715×389)On a white panelPNGNavy bands and photos: inside a white panel.
My Drive\Isabelle\03. Branding Side\03. TRE in Singapore\logo_tre-singapore.pngDo not use logo-tre-singapore.svg: it is an old hand-drawn approximation (Montserrat text). Ask Isabelle for a vector and a white version.
Rules and misuse
| Minimum | 140 px wide (the tagline must read) |
|---|---|
| Clear space | no source value; use the TRE cap height |
| Dark / photos | white panel |
| The ® | the artwork shows TRE®: leave it, open item |
| Text | always TRE™ |
| Co-brand | top left for practitioner audiences |
Full colour on white.
Straight on navy.
Globe or eagle recoloured.
Tagline or Singapore cropped.
Stretched.
On a photo, no panel.
TRE®
The SVG approximation.
Learn TRE today
Bare “TRE” in text.
04Colour
Click a colour to copy its hex. Contrast is measured against white and the brand ink #1B2536. Bronze and gold lines are the only drawn colour. Text on orange is navy-ink #0F1F3D (6.1:1), not white.
Cream + white · 58Navy · 26Bronze + gold · 10CTA
All tokens
Gradients
Hero: navy grade over a real room
Wash #CFE0F5
Navy field
05Typography
Plus Jakarta SansH1 700 upright −.025em, accent em italic · headings 700 −.015em · stats 800 · self-hosted 700/800 + italics
Strengthen Resilience. Improve Wellbeing.
Self-hosted woff2 on the site. SIL OFL. The same pair as technext.asia.
InterBody 400 · 16 px / 1.65 (17 / 1.6 in the guide)
You control the intensity and can stop at any time.
Self-hosted woff2, metric-matched Arial fallback. Montserrat appears only in the old SVG.
Scale
| Hero H1 | Release Stress. Improve Wellbeing. | clamp(2.2rem,4.6vw,3.5rem) · 700 · em gold on navy, bronze on light |
|---|---|---|
| Heading | One hub for TRE™ in Singapore | 700 · −.015em |
| Stat | 7 | 40 / 800 · navy |
| Body | Seven exercises, one natural reflex. | Inter 16 / 1.65 |
| Badge | Certified provider | .72rem caps .04em |
| Link arrow | Explore the pathway → | .92rem 700 · bronze arrow slides 5 px |
| Button | See how TRE™ works | .93rem / 700 |
Refused patterns
Eyebrows above headings, gradient text, identical icon cards, stat-tile rows, coloured side stripes, bounce or spring motion, emoji icons.
Icons
Inline SVG at 1.75 px stroke.
Illustrative
Diagrams without real data are labelled “Illustrative”.
06UI tokens
Hover the buttons. Move across the field: the lines tremble under the pointer, then settle. Click a curve to play it.
Buttons, live
Release, made visible.charge → release → settle
--ease
(.2,.7,.2,1) · 320ms--ease-out
(.16,1,.3,1) · 600ms| Button | pill 999 · 2px border · min-h 46 · Jakarta 700 .93rem |
|---|---|
| Navy | #1C3D7A pill, white text |
| On photos | white outline pill |
| Radius | 6 · 10 · 16 · pill |
| Spacing | 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96 |
| Durations | .18 · .32 · .6 s |
| Shadow | 0 2px 6px rgba(19,43,86,.07), 0 18px 44px rgba(19,43,86,.13) |
| Max width | 1180 px |
| Signature | tremor field · TRE™ explainer bubbles · motion pause switch |
| Primary | orange #E08A2E · navy-ink label (6.1:1; white 2.7:1 never ships) · sheen .6s · arrow 4 px |
| Small / light / ghost | small 38 · .65rem 1.05rem · .84rem; light = white fill navy text; ghost-light = white text rgba(255,255,255,.55) |
| Hover / press | lift 2 px 320ms · press .98 180ms |
| Focus | 3px solid gold #C9A45C · offset 3px |
| Forms | Inter 1rem · pad .85rem 1rem · min-h 48 · 1px #E4DFD6 · r 10 · orange caret · label Jakarta 700 .8rem navy → bronze · focus navy + 4px gold 30% · error #B9412F |
| Header | sticky white 94% (98% scrolled) · nav Jakarta 600 .92rem, 2 px gold underline · logo 214 webp at 107×58 (46 scrolled) · CTA “Book a call” |
| Footer | navy-ink #0F1F3D · text #B9C5DA · social 38 px circles fill gold |
| Extra tokens | --brown #5F4630 (“Singapore”) · --cream-2 #F2E9DB · --green #2F8F5B · --red #B9412F · --on-navy #DBE3F1 · shadow-cta 0 14px 26px -14px rgba(15,31,61,.6) |
| Breakpoints | 380 · 480 · 520 · 560 · 600 · 640 · 760 · 900 · 980 |
07Accessibility
WCAG 2.x contrast, computed from the live tokens.
| Pair | Contrast | Use |
|---|---|---|
| Navy-ink on orange | 6.11:1 | AA (button label) |
| White on orange | 2.68:1 | banned |
| Bronze on white | 4.90:1 | AA |
| Gold on navy-ink | 6.97:1 | AA (accent on dark) |
| Gold on white | 2.35:1 | never text on light |
| Muted #5F6B7D on white | 5.40:1 | lightest text allowed |
| Ink on white | 15.4:1 | AAA |
Site-wide motion pause switch · reduced motion respected · every “TRE™” in text opens an explainer bubble.
08Imagery
- Calm, light-filled rooms; daylight, greenery, floor cushions.
- Providers and cohorts together.
- Real photography from the HummingBeing gallery.
- Hero: a real room under a navy grade, tremor lines fading out at ~46% width.
- Never the Reiki certificate photo.
Library: tre-singapore/assets/img/ (with provenance .json sidecars).
09Formats and templates
| Application | Size | Spec | |
|---|---|---|---|
 | Share card (OG) | 1200×630 | Real photo under a navy grade, the logo on a white panel, Jakarta headline. Generated by qa/tre_og_images.py. |
 | Website event card | 1920×1080 | The shared HummingBeing card design (light, no QR), through the card field in events-data.js. |
 | Page hero | web · full bleed | Real TRE™ room seen through the tremor field; framed poster or portrait in a rounded .hx-window on record pages. |
| Event blog posts | web | Preview and recap drafts at /drafts/<slug>; published only on “push”. | |
| Social / posters | No TRE™ in Singapore series yet. Practitioner pieces lead with TRE™ in Singapore under the co-branding rule. |
Templates and page anatomy
Hero (.hx, six layers)
1 real session photo, 32 s push-in 1.04 → 1.12 · 2 wordmark-navy grade 42% · 3 navy-ink wash (92% left → 10% right) · 4 tremor field · 5 copy settles from a 6 px blur + 14 px rise over .95 s, 90 ms apart · 6 photo credit .74rem white 78% after a 22 px gold hairline. Min-height clamp(500px,68vh,720px).
Record pages
events/* and facilitators/*: split hero with the poster (16:9) or portrait (1:1) in a 16 px window on the right. Event sections: Who it is for · Programme · What is included · Fees · Facilitators. Provider: Highlights · Sessions and services · Contact. Record cards: paper, 1px line-2, r 16, 24 px, navy primary (never orange), at most 2 badges.
Named rules (DESIGN.md)
The One Orange Rule · The Navy-Ink Label Rule · The Drawn Gold Rule · The Tinted Ink Rule · The Window Rule · The Charge-Release-Settle Rule · The Clear Faces Rule.
10Voice and wording
Plain-languageWelcomingRegulated, never overstimulatingTwo paths: newcomers and professionals
In the brand's own words (verbatim, live)
- Your body already knows how to let go
- One hub for TRE™ in Singapore
- Whether you want to try TRE™ for the first time, book a provider for your team, or train to teach it yourself — start here.
- You never need to talk about what happened. You control the intensity, and you can stop at any moment.
- Fight, flight — and the reset the body was designed for
- From Fortune 100 boardrooms to the mat
- Science-backed, body-first, people-centred
- I don't do this work from a distance. I've walked through it myself.
Button and link labels in use
Primary routes
See how TRE™ worksFind a certified providerBook a callBook a free callBook a certification intake callCertification pathwayStart with the basicsMeet the providersGet listed
Secondary links
Browse providersSee upcoming eventsExplore the pathwayHow TRE™ worksRead the beginner's guideAll providersAll eventsPractice circlesAll articles
Contact
Contact usVisit HummingBeingEmail bonjour@bhdasia.com
Use
- Certified provider
- Global TRE™ Provider Certification
- “you control the intensity”
- “without needing to talk about what happened”
- Find a certified provider · Book a free call
Avoid
- clinical promises
- TRE® or a bare TRE
- eyebrow labels
- emoji or glyph icons
- invented numbers or testimonials
| Brand | TRE™ in Singapore |
|---|---|
| Method | Tension & Trauma Releasing Exercises |
| People | “Providers” (URLs keep /facilitators) |
| Credits | ICF CCEs |
| Other marks | PSYCH-K® as written |
| bonjour@bhdasia.com |
11Do's and don'ts
Do
- Navy fields, cream grounds, bronze and gold lines.
- One orange CTA in view, navy-ink label.
- Upright 700 headlines; the accent italic: gold on navy, bronze on light.
- The logo on white or a white panel; keep “Singapore” attached.
- TRE™ in every visible line.
- Offer both paths: provider or event, and the intake call.
Don't
- The SVG approximation as the logo.
- The full-colour logo straight on navy or a photo.
- Eyebrows, gradient text, side stripes, bounce motion.
- Clinical outcome promises.
- Call it a licensee or chapter.
- Use the Reiki certificate photo.
12Masters and open items
| Logo | ~/ClaudeWork/tre-singapore/assets/img/logo-tre-singapore.png |
|---|---|
| Drive | My Drive\Isabelle\03. Branding Side\03. TRE in Singapore\ |
| Site tokens | tre-singapore/assets/css/style.css :root |
| Design | tre-singapore/DESIGN.md · .impeccable/design.json |
| Photos | tre-singapore/assets/img/gallery/ |
| Brand guide (live) | technextsg.github.io/isabelle-brand-guide/tre-singapore |
Open items
- TRE® in the logo vs TRE™ in text.
- No vector or white logo; favicon is not from the artwork.
- ICF credits: “CCEUs” vs “CCEs”.
- “Licensee” status undocumented.
tre-in-singapore.comCompiled from tre-in-singapore.com (checked 15 Oct 2026), style.css, layer.css, DESIGN.md and the Isabelle brand guide.
13All materials
Every material for this brand, with its source path. Download buttons give the file kept in this kit; large originals stay at the path shown.
27 materials in 8 groupsDownload all (21 files, ZIP)
Logos & icons 5
Logo PNG 715 (official)officialPNG · 715×389 · 104 KB
G:\My Drive\Isabelle\03. Branding Side\03. TRE in Singapore\logo_tre-singapore.png
SVG
Old SVG approximation (do not use)SVG · 520×232 · 2 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\logo-tre-singapore.svg
Logo webp 321officialWEBP · 321×175 · 16 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\logo-tre-singapore-321.webp
Logo webp 214officialWEBP · 214×116 · 10 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\logo-tre-singapore-214.webp
Partner logo: Trauma Release Wellness Centre (horizontal)officialPNG · 790×200 · 92 KB
G:\My Drive\Isabelle\03. Branding Side\04. Partner Logos\logo-horizontal_trauma-release-wellness-centre.png
Favicons/app icons 2
SVG
Favicon SVG (site)officialSVG · 64×64 · 1 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\favicon.svg
SVG
Favicon SVG (My Drive)officialSVG · 64×64 · 1 KB
G:\My Drive\Isabelle\03. Branding Side\03. TRE in Singapore\favicon_tre-singapore.svg
Fonts 2
WOFF
Plus Jakarta Sans (display), woff2officialWOFF2 · 27 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\fonts\plus-jakarta-sans-latin.woff2WOFF
Inter (body), woff2officialWOFF2 · 47 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\fonts\inter-latin.woff2Photography 10
Hero poster imageofficialJPG · 1920×1080 · 261 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\hero-poster.jpg
MP4
Hero loop video (MP4)officialMP4 · 1920×1080 · 1.6 MB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\video\hero-loop.mp4Gallery (avif/webp, 600+1200)officialFOLDER · 6.1 MB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\galleryfolder · 165 files
Facilitator portraitsofficialFOLDER · 8.7 MB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\facilitatorsfolder · 230 files
About image: Isabelle doing TREofficialJPG · 1112×832 · 91 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\about\isabelle-doing-tre.jpg
TRE SG hero (brand guide)officialWEBP · 1400×788 · 130 KB
G:\Shared drives\Marketing\01. Client Folder\05. Isabelle's Website & Videos\06. Brand Guide (BHD, HummingBeing, TRE SG)\assets\photos\tre-sg-hero.webp
Module 1 2026 (brand guide)officialWEBP · 900×1600 · 112 KB
G:\Shared drives\Marketing\01. Client Folder\05. Isabelle's Website & Videos\06. Brand Guide (BHD, HummingBeing, TRE SG)\assets\photos\tre-module1-2026.webp
Module 2 group (brand guide)officialWEBP · 1000×1333 · 135 KB
G:\Shared drives\Marketing\01. Client Folder\05. Isabelle's Website & Videos\06. Brand Guide (BHD, HummingBeing, TRE SG)\assets\photos\tre-module2-group.webp
Module 2 Sep 2026 (brand guide)officialWEBP · 1000×1333 · 157 KB
G:\Shared drives\Marketing\01. Client Folder\05. Isabelle's Website & Videos\06. Brand Guide (BHD, HummingBeing, TRE SG)\assets\photos\tre-module2-sep2026.webp
Isabelle teaching TRE (brand guide)officialWEBP · 1000×1333 · 77 KB
G:\Shared drives\Marketing\01. Client Folder\05. Isabelle's Website & Videos\06. Brand Guide (BHD, HummingBeing, TRE SG)\assets\photos\isabelle-teaching-tre.webp
Event cards/thumbnails 2
Event images (site)officialFOLDER · 9.5 MB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\eventsfolder · 269 files
Shared event cards 16:9 (HB design, live on TRE)officialFOLDER · 7.0 MB
G:\Shared drives\Marketing\01. Client Folder\05. Isabelle's Website & Videos\07. Event Images (Thumbnails, Posters, Social Posts)\01. Thumbnails (16x9, 1920x1080)\Website card images - same design, no QR (2026-10-12)folder · 24 files
Share/OG images 3
Site OG coverofficialJPG · 1200×630 · 147 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\og-cover.jpg
Per-page OG images (23)officialFOLDER · 2.7 MB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\ogfolder · 46 files
Sample: events OGofficialJPG · 1200×630 · 142 KB
C:\Users\leuss\ClaudeWork\tre-singapore\assets\img\og\events.jpg
Presentations/PDFs/guides 2
PDF
Online session TRE guide (PDF)officialPDF · 34.6 MB
C:\Users\leuss\ClaudeWork\bhdasia\online-session-tre-guide.pdfover 8 MB · at the path
HTML
Brand guide (BHD, HB, TRE SG) HTMLofficialHTML · 11 KB
G:\Shared drives\Marketing\01. Client Folder\05. Isabelle's Website & Videos\06. Brand Guide (BHD, HummingBeing, TRE SG)\index.htmlSource/templates 1
MD
Site design notes DESIGN.mdofficialMD · 33 KB
C:\Users\leuss\ClaudeWork\tre-singapore\DESIGN.md