Isabelle's brands
Brand guide · 3 brands, 1 founder

One place for every logo, colour and rule.

Logos, colours, type, photography and copy rules for BHD Asia, HummingBeing and TRE™ in Singapore, all founded by Isabelle Claus Teixeira. Use it before you design a post, a deck or a page.

01

How the brands fit

HummingBeing is part of Business and Human Development Consulting Pte Ltd (BHD Asia). TRE™ in Singapore is the community platform Isabelle established for TRE™ practitioners.

Isabelle Claus TeixeiraFounder · Global TRE™ Certifying Trainer · ICF PCC
BHD AsiaBusiness and Human Development Consulting Pte Ltd · bhdasia.com
HummingBeingCoaching & Somatics · hummingbeing.com
TRE™ in SingaporeCommunity hub · tre-in-singapore.com
02

Side by side

The quick reference. Each brand page has the full detail and downloads.

BHD AsiaHummingBeingTRE™ in Singapore
AudienceOrganisations, HR, leadersIndividuals, coaches, wellness seekersTRE™ providers, trainees, first-timers
FeelWarm, confident, logo-ledGentle, grounded, naturalTrustworthy, clear, welcoming
PrimaryMarigold #FFB21AGold #F5A623Navy #1C3D7A
TextInk #14244ANavy #242E42Ink #1B2536
BackgroundIvory #FFFBF4Cream #FAFAF8Cream #FAF6EF
HeadingsFigtree 700–900PT Serif 700 + Playfair italicPlus Jakarta Sans 700 / 800 italic
BodyFigtree 400Lato 400Inter 400
ButtonsMarigold pill, ink textOutline, gold fill on hoverOrange pill, white text
03

Rules for all three

TRE™, always

The letters TRE carry ™ in all visible text. Never ®, never bare. File names, URLs and form values are exempt.

Light only

All three brands use light backgrounds. No dark-mode versions of pages or posts; navy appears as bands and footers.

Check before quoting

Dates and prices change. Check the live events page first, and keep the 2027 certification out of public material until Isabelle publishes it.

04

Co-branding

When two brands share one piece, one leads and the other supports.

BHD Asia and HummingBeing co-branded post

Lead brand

Top left, larger, and its palette and font run the whole design. Pick it by audience: organisations = BHD Asia, individuals = HummingBeing, practitioners = TRE™ in Singapore.

Partner brand

Top right, smaller, in a white pill with "in partnership with". Use its horizontal lock-up and never recolour it to match.

Collaborations

Multi-organisation events (for example the Romania events with TRE România and ICF) keep every partner logo the client supplied. Don't strip one out.